Probably as a sign of the times, one cannot sidestep the fervor–both in print and especially social media–surrounding the status of mega pop band One Direction. As was reported in the last 24 hours in reputable publications like the New York Daily News, 1D is poised to take a “hiatus” for a while. That “hiatus” is scheduled to start in March of next year and it seems that the consensus is that it will last for a while so that the mighty four can explore solo careers.
The announcement is interesting for several reasons. First, it comes on the heels of the release of one of the more interesting music videos of the year for 1D’s latest hit single entitled, Drag Me Down. Take a second to check out the video which received a great helping hand from NASA. Talk about going out (on break that is) on top.
Second, the reaction of the fans is really what is the story here. We know and we get it. 1D are legitimate stars who work incessantly. Constant touring can grind anyone down. . . .even the best of them.
So, the band is entitled to a break. The pressure of performing, constantly being showered with overwhelming attention, and, being subjected to unrelenting media scrutiny would probably make anyone call timeout. But having said that, the Directioners or 1D fans don’t want to hear it. In fact, they really don’t even want to contemplate hearing of a “hiatus” at all.
So, when we read that fans were so distraught that they were threatening to harm themselves as reported by our colleagues at dailymail.com, or, as reported by our colleagues at The Telegraph, that fans were unable to “cope” with the breakup, we had to ask; is this really happening?
[Editor’s Note: The term “Directioner” is in fact defined by Urban Dictionary. However, as I always painstakingly point out to our engineer Steve, from attending one of their concerts it is a fallacy to think that all Directioners are pubescent girls. I saw for myself plenty of representation from the upper teens and early 20s categories].
No doubt, upon hearing of the impending fandom implosion, Camp Cowell scrambled to have 1D ease the masses. Here are what band members Liam Payne and Niall Horan had to say:
“Thank you so much for everything you have done for us its been the most amazing five years and there’s so much more to come.”
“Ok so lots of rumours going round. We are not splitting up, but we will be taking a well earned break at some point next year. Don’t worry though, we still have lots we want to achieve!”
(Good job Simon. Another fire put out seamlessly and with great punctuality).
So, when you consider the events of the last 48 hours, they are truly amazing. Amazing in part because of the attention and celeb status that the band commands globally but also, because of the madness surrounding an announcement of a “hiatus.” Really? This even goes for the media which has universally and unanimously covered this story. Heck, even Time Magazine covered it! Everyone is talking about it. No doubt it is interesting but. . . . .perspective people. Perspective.
Nonetheless, there are some interesting and legitimate angles to this event that we did want to bring to your attention. For example, one business journal has posited that this “breakup” could have a major impact on record sales in 2016. That is an interesting thought. Not sexy but, it’s interesting.
Stay cool everyone, it will be okay. Remember The Backstreet Boys?
They took a two-year hiatus between 2002-2004 after promoting their Black & Blue album. Despite that hiatus they continue to tour and in 2013 they released their first independent album In a World Like This.
[Editor’s Note: Contrary to what happened with The Backstreet Boys, NSYNC took a different path following a “hiatus.”
After their third album (Celebrity (2001)) the band took a “temporary hiatus.” However, when Justin Timberlake released Justified in 2002 it became clear that the hiatus was permanent.]