Swimming Upstream Is No Longer A Bad Thing: Nielsen

Swimming Upstream Is No Longer A Bad Thing: Nielsen

What’s that saying again?  You know, “up &*$#%’s creek without a paddle“?  Is that it?  Well, if it is being up a creek or stream is the place to be according to a Nielsen report which found that in the first half of 2015 U.S. music fans streamed 135 billion songs and music videos, nearly double the total streamed in the first half of 2014.  Interestingly, the newcomer Apple Music is not included these numbers.  Overall, on-demand streaming was up 92.4 percent in the first half of 2015.  The usage patterns for the last three years would look something like this:

Nielsen

Spotify and Rdio and other audio-streaming services are winners since they saw a boost of 74.2 percent in business but, it was video streams from YouTube and Vevo that are off the charts. . . .literally. They saw an increase of more than 109 percent.

Although that’s good the impact on sales is not so good; song sales dropped 10.4% to 531.6 million and album sales dropped 4.0% to 116 million units.

Flow

Music consumption practices are indeed a-changing. . . .again.  In the Baby Boomer lifetime just think where we have come from and where we are going.  Indeed, the technology is truly fast paced and progressive although there is one (at least to me) shocker in the findings: Vinyl album sales were up by 38 percent.  I wonder if that is a record of some kind?

 

 

KEN “K BO” BIEDZYNSKI
EDITOR

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KEN “K BO” BIEDZYNSKI
Senior Editor, Beato's Blog

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