Is ESPN Singing The Right Tune?

Is ESPN Singing The Right Tune?

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I don’t know about you but I am a sports guy.  Actually, a limited sports guy, that is.  Ice hockey.  That’s my gig although football can be contagious too.  Anyway, I digress.  So, I have great memories of watching SportsCenter to catch up on some great moments.  I also love the personalities; Chris Berman, the late great Stuart Scott, and of course, the “icy” straight shooter himself, Barry Melrose.  Yep, ESPN, that’s the place for sports.

SportsCenter

So, when I heard that ESPN was debuting its “music series” Center Stage tonight I did a double take.  What? Yeah, that’s right.  Tonight kicks off the series with a performance from Wiz Khalifa and tomorrow its Wale. Center Stage (which is definitely not an innovative name here in New York….hint, the YES Network (i.e., Yankees)), aims to expand the SportsCenter brand further into the world of music.

Rob King, Senior Vice President, said:

“Want to make any sports highlight more dynamic? Just add a soundtrack. Sports and music have always had a cool connection, and we hope ‘Center Stage’ will further that relationship in a way that will resonate with our fans. To be able to kick it off with Wiz Khalifa and Wale, back-to-back, is instant confirmation of how impactful ‘Center Stage’ can be.”

Ok, that works.  I guess.  I mean, I get the marriage between sports and music and in some instances both can really drive each other.  Along those lines, the best marriage that I know of is that between NFL Films and those dramatic and moving scores that complimented amazing catches and triumphant runs–particularly in slow motion.  Now that was a fit.  However, beyond that, well, I am not sure.  I can think of some Super Bowl half-time shows, for example, that I would have rather missed than watched. Similarly, would I tune in to listen to Ozzy contemplate a pitch out or Adam Levine explain when to go for the two point conversion?  Probably not.  (But I would like to see auto-tune applied to a strike zone!).

I guess we will have to wait and see what happens with this one.  I am not sure if ESPN is offsides or not. Oh wait, I guess to figure that out I can go to the instant replay!

KEN “K BO” BIEDZYNSKI
EDITOR

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KEN “K BO” BIEDZYNSKI
Senior Editor, Beato's Blog