Talk about not missing a beat, the video for Adele’s latest single Hello – her first since 2011 – just set a new record for Vivo by racking up 27.7 million views in its first 24 hours. In the process Hello knocked Taylor Swift’s Bad Blood off the top spot. Adele’s new album is due out November 20 and with intense fan interest in this record Adele reaffirms her market muscles. In talking about this new album Adele has said:
“My last record was a break-up record and if I had to label this one, I’d call it a make-up record. I’m making up with myself. Making up for lost time. Making up for everything I ever did and never did.”
Indeed, the fervor is not limited to fans. As reported by our colleagues at Billboard, Adele’s producer himself had trouble containing the excitement for Hello prior to its release and you can read about that here. We are happy for Hello’s crooner herself. Nothing vouches more for an artist than his or her’s absence. It either makes the heart fonder or more forgetful. In Adele’s case it was the former which wound up in a big Hello! Welcome back Adele. Now, let’s get to work. There are plenty of fans who have been patiently waiting for you.